we buy from those we know, like and trust
How many times have we heard this in business?
We know it by heart. In fact, we've told the new guy or girl this when they build rapport with a prospective customer.
Rapport is that all powerful sense of connection that brings the feelings of knowing, liking and trusting. So how do we build rapport?
How do you make connections?
I'm not necessarily talking about networking, although it's applicable.
I mean, how do you connect with others?
Do you smile, shake hands and tell how great you are? In business and especially sales, it may leave the other person with a bad taste in their mouth.
Yes, we're taught to be friendly, find common ground and explain all the features and benefits of doing business with us.
That worked for a while.
But I want you to think about the last time you just "clicked" with someone, or a romantic relationship with instant chemistry. It was like you two instantly liked each other and it almost felt like seeing an old friend.
What was it about the latter relationships that are different from the first example?
Well, for starters, the first is a "professional" relationship. There's no "click".
And therein lies the problem. We spend the meeting time telling them all about us and why we're a good fit.
In romantic relationships and great friendships alike, we spend a majority of the meeting time discovering all the wonderful things about our new person.
The connection doesn't just happen. But what if it could? What if there was a series of steps you could take before a business meeting or sales call that would ensure another satisfied customer?
What would that do for you? For your business?
There is. And I can teach you.
How to read faces and hack body language to build instant connection with anyone.
How to communicate with potential clients and customers so they know you understand them.
How to present your offering to the customer so it aligns with their values and meets their needs.
How to create an experience that your customers talk about and share with their friends, so your business grows naturally.
We know it by heart. In fact, we've told the new guy or girl this when they build rapport with a prospective customer.
Rapport is that all powerful sense of connection that brings the feelings of knowing, liking and trusting. So how do we build rapport?
How do you make connections?
I'm not necessarily talking about networking, although it's applicable.
I mean, how do you connect with others?
Do you smile, shake hands and tell how great you are? In business and especially sales, it may leave the other person with a bad taste in their mouth.
Yes, we're taught to be friendly, find common ground and explain all the features and benefits of doing business with us.
That worked for a while.
But I want you to think about the last time you just "clicked" with someone, or a romantic relationship with instant chemistry. It was like you two instantly liked each other and it almost felt like seeing an old friend.
What was it about the latter relationships that are different from the first example?
Well, for starters, the first is a "professional" relationship. There's no "click".
And therein lies the problem. We spend the meeting time telling them all about us and why we're a good fit.
In romantic relationships and great friendships alike, we spend a majority of the meeting time discovering all the wonderful things about our new person.
The connection doesn't just happen. But what if it could? What if there was a series of steps you could take before a business meeting or sales call that would ensure another satisfied customer?
What would that do for you? For your business?
There is. And I can teach you.
How to read faces and hack body language to build instant connection with anyone.
How to communicate with potential clients and customers so they know you understand them.
How to present your offering to the customer so it aligns with their values and meets their needs.
How to create an experience that your customers talk about and share with their friends, so your business grows naturally.
